Go Well Summer Raumati - update

Kia ora koutou

As we move closer to Christmas, we felt it would be useful to summarise the communications regarding the Go Well Summer Campaign, so you have all the accessible resources in one place

1. Go Well Summer key messages.

The key message document is attached.  This was distributed initially on 1^st December.

2.Brandkit

The link below will take you to Brandkit, our national resource for the campaign assets that have been produced to date.  Assets will be added as they are developed.  Brandkit is your one stop shop for campaign assets, which can be used at any time.  We will be adding to Brandkit every couple of days so keep an eye out for new collateral.  The email sent on 7^th December provides additional context for the campaign. 

Brandkit – Go Well Summer assets

3. Banners

Attached in a folder are banners for each of the regions.  It was easier to include all these in one folder so please choose the one relevant for you. 

4. Social 

Our national social team have also shared documents with you regarding the planned social posts and the content calendar.  When posts are scheduled, they will be included in the content calendar.  Please see attached:

• Go Well - TWO social content 2023-24
• Link to content calendar - Te Whatu Ora 90 Day Content Plan - Planner (office.com) 

5. Go Well Summer web page

Here is the link to the webpage - Go Well: Preparing for summer | Health Information and Services 

6. Paid media

Paid social media has begun this week with readiness messaging about stocking up on medical essentials and filling prescriptions. After Christmas we will be targeting festival attendees and people travelling for holiday and visiting whānau.

Finally, if you have any questions about messaging, please send them to me, or if they are about the collateral or design, please send them to Tamara or Lauren, and cc’ing us as needed.

Ngā mihi nui and Go Well!

Jonathan

Jonathan Tudor

Principal Advisor

Outbreak Response Communications

waea pūkoro: +64 21 224 6214 | īmēra: jonathan.tudor@health.govt.nz