Raumati summer messaging, collateral and media plan

Raumati summer messaging, collateral and media plan

Kia ora koutou

Over the last month, tima raumati has been developing Summer Key Messaging for the 2023/24 holiday season.  In previous years the focus has been very much on COVID-19 public health messaging.  This year’s Summer messaging is a Te Whatu Ora initiative covering wide ranging topics, including:

  • COVID-19 remains a risk this summer
  • Protect yourself and others by keeping up healthy habits  
  • Plan ahead and be prepared before visiting whānau, travelling or attending events   
  • There are many ways we can look out for ourselves and others over summer  
  • Where to find support from the right healthcare providers when they need care  
  • Be aware of the viruses, bugs and illnesses to look out for this summer  
  • How to manage issues relating to El Nino including extreme heat (eg: care for elderly) 

The attached messaging is available for you to use as a platform for your own regional messaging and campaign materials you are developing over the summer months.  It has been developed by representatives of:

  • National Public Health Service
  • Outbreak Response
  • National Immunisation Programme
  • Care in the Community
  • Te Aka Whai Ora
  • Pacific Health
  • Commissioning
  • HNZ Media

The messages have also had national clinical sign-off.

We’ve had strong advice from clinical colleagues about the importance of highlighting COVID-19 messaging.  This remains a high risk and therefore can you emphasise this important information where possible in any material/collateral you share regionally or locally.

Also below is a table showing key activities and dates for material, collateral and activity delivery, over coming weeks.

Summer collateral and media plan:



Summer message document

1 December

First media release for summer – Stay cool and well this summer by planning ahead

1 December

Collateral round 1

Readiness checklist

3 x social media tiles on preparedness

COB Monday 4 December

Web page developed

w/c 4 December

National media plan




COB Tuesday 5 December

Collateral round 2

Social media tiles on: healthcare while away from home; pharmacy, healthline etc

Video content on preparedness

COB Friday 15 December


Collateral round 3

Advertising collateral

Remaining video content


COB Wednesday 20 December

Paid media programme

Post 26 December




If you intend to buy media please can you let us know so we can maximise the return on investment wherever possible.  The paid media will work alongside the news media plan being managed by the HNZ Media Team.

This email has also been sent this morning to national, regional and district comms teams, so apologies in advance if you’ve received it already.

If you have any questions about this Summer’s Campaign, please let me know. 

Nga mihi

Jonathan Tudor

Principal Advisor

Outbreak Response Communications

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