HNZ: New campaign | 'Talk to us today' and measles collateral | Vaccination hui
Dear health sector friends, advocates and colleagues
To help drive vaccination uptake we have a number of promotional activities in train…
New vaccination campaign coming
Last week we mentioned that we’re adding a new layer to our immunisation promotional work, focusing on COVID-19 and flu vaccinations. The objective of this campaign is to help explain ‘why’ is vaccination important and to cut through vaccination fatigue and apathy. We want to encourage people to engage with our vaccination messaging and get their vaccinations. This will be a six week campaign, starting in August. We have received a couple of concepts from the advertising agency which are currently being tested. We’ll provide an update on progress next week.
Digital advertising campaign promoting second boosters
To help increase second booster uptake, we’re introducing a new digital advertising campaign on 26 July targeting people 50+ eligible for this dose. This will be in a Q & A format.
We’re currently running two direct communications campaigns using a combination of email, SMS and posted letters:
- one to people eligible for a first booster (particularly Māori and Pacific people aged 50+ and other ethnicities aged 65+), who haven’t yet had one.
- one to those eligible for their second booster (each week, more people meet the six month gap threshold and become eligible).
Engagement is looking positive so far. We should be able to share results with you next week.
New flu resources
We have amended some of our flu posters and digital assets so they are more suited for display within primary care settings. Rather than saying ‘talk to your healthcare provider’ they’ve been updated to say ‘talk to us today’. You can find these in the ‘Talk to us’ folder in our Dropbox - Influenza - Simplify your life.
Health sector hui – vaccination update
Next Wednesday afternoon (1.00 – 2.00pm, 27 July), the National Immunisation Programme is holding a virtual hui to update health sector colleagues on current vaccination activities (including COVID-19, Influenza, and MMR). It is an open invitation, so please pass the invitation on to anyone in your team/network that you think would like to attend.
Microsoft Teams meeting
Join on your computer or mobile app
Weekly vaccination data
Our latest Māori and Pacific COVID-19 vaccination data is now available here.
This week’s flu vaccination data is available here.
Collateral on Dropbox
All our collateral is on our Dropbox. Please feel free to share this link (and the collateral) widely: Dropbox - NIP – Vaccine resources for health professionals - Simplify your life. Please note we have recently added te reo Maori translations for Flu, Covid-19 and MMR consent forms.
Have a lovely weekend everyone. Stay warm!
National Immunisation Programme
waea pūkoro: +64 27 240 7066| īmēra: firstname.lastname@example.org
133 Molesworth Street, Te Whanganui-a-Tara
Your feedback requested
If there are any other types of collateral that would help you promote vaccinations, please let us know. We’re keen to get your feedback.
Following on from our reminder to vaccinate tamariki younger than three years old who have serious respiratory illnesses, we’re pleased to report many providers are making great progress vaccinating this cohort. We really appreciate your efforts – being vaccinated makes an immediate difference to the health of these vulnerable young children. If your team hasn’t managed to get to this group yet, please don’t delay. We will have paediatric flu vaccination stats to share with you soon.
We have a new measles flyer and poster focused on the under five years old age group. These will be loaded to our Dropbox shortly, but are attached to the email for today. Translations will follow.
HP8198 Measles under 5 FLYER WEB
Jul 22, 2022, 4:44 PM686 KB
HP8199 Measles under 5 A3 POSTER WEB
Jul 22, 2022, 4:44 PM2.1 MB
ED3014CC 6557 4336 A79F B6ADD7F2B922
Jul 22, 2022, 4:44 PM56 KB
23CC891F 665C 4A88 A413 F0900360E584
Jul 22, 2022, 4:44 PM59 KB
ADD81685 A557 4B91 9629 7594DCC919B0
Jul 22, 2022, 4:44 PM64 KB
9D16CDF6 8F52 40A6 8B7E B6469219F765
Jul 22, 2022, 4:44 PM64 KB